How to Improve Your Remix Site’s SEO for Google

Alright, so you’ve decided to choose Remix over NextJS, and finally got a site up and running—nice! But now you’re wondering, “How do I get this thing to actually show up on Google?” SEO can feel like this never-ending puzzle, but if you focus on the right things, you’ll start seeing results without needing to turn into an SEO guru overnight.

Let’s go over some key ways to boost your Remix site’s SEO without overcomplicating things.

Make Sure Your Remix Site is Crawlable

Search engines need to see your pages before they can rank them. Remix, being a server-side rendering (SSR)-friendly framework, actually helps here, but you still want to make sure:

Your <head> section includes proper meta tags (title, description, canonical URL).
You’re generating an sitemap.xml and robots.txt file (and submitting them to Google Search Console).
You’re handling 404s and redirects properly—Remix makes this easy with error boundaries and loaders.

📌 Quick check: Try checking Google Search Console or search site:yourdomain.com in Google Search to see what’s indexed.

Optimize Your Metadata (Title, Description, OG Tags, etc.)

Every page should have a unique and compelling <title> and <meta description> that makes sense for searchers. Remix’s meta export in loaders helps you dynamically set these. Example:

export const meta = ({ data }) => {
  return [{ title: data.post.title }, { name: "description", content: data.post.excerpt }];
};

Also, don’t forget Open Graph (og:) and Twitter meta tags if you care about how your site looks when shared on social media.

Use Server-Side Rendering (SSR) Wisely

Remix is great because it lets you do SSR out of the box, which helps with SEO. But be smart about when to use it:

Content-heavy pages (blog posts, product pages, etc.)? SSR is your friend.
User-specific pages (dashboards, profiles)? These don’t need to be indexed, so consider using robots.txt to block them.

If you have dynamic data that’s crucial for SEO (like product listings), use loader() functions to fetch and serve content server-side instead of relying on client-side fetching.

Improve Your Site’s Performance

Page speed is a big ranking factor. Since Remix is already pretty fast, you’re ahead of the game, but you can still optimize:

Use native Remix caching: The stale-while-revalidate strategy keeps pages fast while serving fresh content.
Optimize images: Use Next-gen formats (WebP, AVIF) and lazy loading.
Minimize unnecessary JavaScript: Load only what you need with route-based code splitting.

📌 Quick check: Run your site through Google PageSpeed Insights and fix any big issues it highlights.

Handle URLs and Redirects Properly

Good URLs = good SEO. Keep them short, descriptive, and lowercase (/blog/remix-seo-tips is better than /BLOG?id=123).

Also, if you’re updating or moving content, use proper 301 redirects in Remix:

export const loader = async ({ request }) => {
  return redirect("/new-url", { status: 301 });
};

A 301 tells Google “Hey, this page moved permanently,” so it passes SEO value from the old URL to the new one.

Schema Markup for Rich Snippets

Want Google to show more than just a blue link in search results? Add schema markup to key pages. This helps search engines understand your content better.

Example: Adding JSON-LD structured data to a blog post:

export const loader = async ({ params }) => {
  const post = await getPost(params.slug);
  return json({
    post,
    schema: {
      "@context": "https://schema.org",
      "@type": "BlogPosting",
      "headline": post.title,
      "author": { "@type": "Person", "name": post.author },
      "datePublished": post.date,
      "mainEntityOfPage": { "@type": "WebPage", "@id": `https://yourdomain.com/blog/${post.slug}` }
    }
  });
};

Then in your component, add:

<script type="application/ld+json">{JSON.stringify(data.schema)}</script>

This can improve your chances of getting rich snippets in search results.

Internal Linking and Backlinks

Google loves a well-structured site. Some easy ways to improve your linking game:

Use meaningful internal links—link related pages together naturally.
Add breadcrumb navigation—helps users and search engines understand page hierarchy.
Build backlinks—get other reputable sites to link to you (guest posts, collaborations, directories).

Write Good Content That People Actually Want to Read

This sounds obvious, but seriously—stop overthinking SEO and just write useful, engaging content. Google is very good at figuring out what’s valuable to readers.

If you’re writing a blog, focus on:
✅ Answering common questions your audience has
✅ Using natural, conversational language (no keyword stuffing!)
✅ Keeping things skimmable with headings, lists, and short paragraphs

Monitor and Adjust

SEO isn’t a one-and-done thing. Keep an eye on your progress with:

Google Search Console (track indexing, errors, and keyword rankings)
Google Analytics (see what pages are performing best)
Ahrefs/Moz/SEMrush (optional, but useful for competitive analysis)

If something isn’t working, tweak it and test again.

Final Thoughts

Remix already gives you a solid foundation for SEO—you just need to fine-tune a few things to get the most out of it. Focus on making your site easy to crawl, fast, and genuinely useful to visitors, and the rankings will follow.

And if SEO still feels overwhelming? Start with the basics, measure progress, and tweak as you go. Google rewards consistent effort, not quick hacks. 🚀